Meta kya kehta: what your running Meta ads are saying, ranked

What it does

• A brand's best image and video ads come in with their spend and return for the last week, the last month, six months, twelve months and all time.
• The numbers are Meta's, as Meta reported them. Return on spend, cost per result and hook rate are division, never estimation, and a number Meta did not give is absent, not zero.
• The best ads' creatives are copied into Brand content, best first, and a brand's own ad counts in Brand language like an upload.
• Each ad is matched to a product in the catalog from its name, its caption and what the insights study read off its picture, and a match is shown with its reason.
• What works shows the measured verdicts, a button to mark the winners as working, what the working ads share, and which ads are tiring: still spending this week but returning well under what they did over the month.
• Ads the brand marks as working feed the “what works” part of every image-creation prompt, and “Make more like this” opens image creation on that ad.

How it works

• There are two ways to connect: Connect with Meta, or paste a system-user token made in the brand's own Meta Business Settings with read permission.
• “All time” is all the history Meta keeps, which reaches back up to 37 months, and the page says so wherever it shows an all-time number.
• Ads are ranked by lifetime purchase value, then spend — the ads that did the most for the brand, not the best ratio on a small spend. Carousels count as images.
• Each ad is judged against the account's own median over all time, using return on spend where revenue is reported, else cost per result, else click-through, and shown as winning, steady, lagging or too early.
• The brand's own mark — working, not sure, not working — is separate from the measured verdict, and is set on the ad and every copy of it.
• Choosing a product for an ad writes it to the ad and every copy of it, so the two places can't disagree.

What it never does, and what it asks first

• The connection is read-only. It reads ads and their numbers; it never writes to the ad account.
• The token never reaches a browser. It is stored on the server and never shown again.
• Disconnecting deletes the token and stops reading numbers. The ads already copied stay in Brand content, and their last numbers stay.
• Nothing in Meta kya kehta is charged and nothing asks for a confirmation.
• An ad needs a thousand impressions to be judged, and with fewer than three comparable ads every verdict is “too early” rather than a guess.
• A person's own product choice is never overwritten, and two products fitting an ad about as well is no match.

Where it stands today

• Meta kya kehta is live as its own section below Brand Collection.
• Connect with Meta is being switched on and is greyed out until then; today the paste-a-token route is the one that works.
• No real ad account has yet been read, so the first connection is the first real test. The scheduled refresh for every brand is built but not yet scheduled.

Questions

Works with