Features

The seven facets

One brand goes in; the the Prysm sends it out seven ways. Each facet has a page of its own: what it does, how it works, what it never does, and where it stands today.

• 01 · Studio

  Studio: make an image, change one thing, prove the rest stood still

  Studio is where a brand makes a new image, changes one it already has, or puts one into another language, each on one screen.

  Read about Studio

• 02 · Forge

  Forge: say what you are making, and the nine other dials set themselves

  Forge makes an advertising image from a choice of what you are making, with every remaining decision already filled in and explained.

  Read about Forge

• 03 · Render

  Render: your pack in 3D, exact, from every side

  Render takes a brand's own pack — its label file, photos, drawing or measurements — and gives back a 3D view the brand can turn, and a photoreal turntable in which every frame is checked against the lines the brand locked.

  Read about Render

• 04 · Avatarverse

  Avatarverse: interview a person into existence, approve them in writing first

  A brand describes a person, approves them as a written character, and has them photographed from four angles so the same face can be cast in its images.

  Read about Avatarverse

• 05 · Translate

  Translate: the same ad in twelve Indian languages, set in the ad itself

  Translate takes a brand's finished ad, reads the text on it, translates the lines the brand chooses, takes the old words out and sets the new ones where they were, with everything else put back from the original.

  Read about Translate

• 06 · Brand language

  Brand language: how your brand looks and speaks, read from your own images

  Brand language reads a brand's own images and shows what they have in common, each line a count traced to the images it came from, and image creation works within it.

  Read about Brand language

• 07 · Meta kya kehta

  Meta kya kehta: what your running Meta ads are saying, ranked

  Meta kya kehta connects a brand's Meta ad account read-only, brings the brand's best ads into its library with their numbers over five time windows, maps each ad to a product, and says which ads are working.

  Read about Meta kya kehta

How they fit together

Brand language is the facet the others read from: once a brand's own images have been studied, every image Studio or Forge makes is made in that brand's language. Translate works inside an edit, so a line is set in the ad rather than pasted beside it. Render takes the brand's own pack file. Meta kya kehta reads what the brand is already running. Avatarverse begins with words and ends with pictures. None of them spends anything until the person has confirmed what it will do and what it costs.